Our services and products for online business applications are developed through applied systems engineering economics. This involves identifying and combining, in an optimal fashion, state of the art technology with human capabilities. State of the art technologies are proven software and hardware devices. Human capability, in this context, is the ability to understand and manage systems to achieve an understood objective. The economic component of this activity compares the economic and financial viability of available options. It is human objectives which should mould the technological solution rather than the other way around. A successful systems engineering economics effort creates the best available productive technique. Productivity can be measured in terms of costs saved, enhanced quality of output, a faster rate of output and better market acceptance as a result of satisfying product and service demands. A new technique can generate a high profit as measured by the difference between unit costs of production and sales price. However, financial success depends upon an effective management of cash flow over time. The role of systems engineering economics does not stop with the creation of a new production technique but it needs to extend into techniques for purchasing, sales, logistics and financial management. As people use online applications they identify new possibilities which question current methods. This natural learning cycle drives systems engineering economics along an evolutionary pathway marked by the creation of better technique.